Mary Reed a professor at the Teachers College of Columbia University served as initial editor of the series. Duplaix had initially thought up the idea for the Little Golden Book series and fleshed it out in conversations with officials at Simon and Schuster. The Little Golden Books, which initially sold for 25¢, were published by Simon and Schuster in cooperation with the Artist and Writers Guild, Inc.
The first 12 titles were published October 1, 1942: Little Golden Books is a popular series of children's books.